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This domain ensa.net.au states the following, "At ENSA our business philosophy is simple." We analyzed that the website said "to deliver our Business Partners long term annuity income streams from sunken assets within their developments." It also stated " We do this by utilising infrastructure that developers previously simply handed over to third party service providers for no return, such as to electricity retailers and communications companies. Our business model is ideal to all building types including commercial office, business parks, shopping centres, residential high rise and gated communities." The header had embedded network as the highest ranking search term. It was followed by energy on-selling, private electricity network, and electricity savings which isn't as ranked as highly as embedded network. The next words they used was smart meter. private network was also included but will not be viewed by web engines.